invest in us
We at HUMANS:CONNECTING are here to make an impact. We're here to reach the hearts, minds and souls of humans experiencing loneliness around the world.
We're creating a social enterprise that's here to reduce the rates of loneliness experienced by humans.
We're here to empower humans to talk about loneliness and use it to get the connection that they're missing in their lives.
We're here to make a difference.
Join with us and let's change how the world views loneliness.
Here's where this starts.
Photo: Michael White Photography
We're a social enterprise
We're creating a social enterprise supporting humans experiencing loneliness, moving them through loneliness and taking steps to get the connection they're looking for.
We're doing this by:
-
de-stigmatising loneliness by talking about loneliness in the media, in our communities (online and in person) and workplaces
-
supporting humans experiencing loneliness at every age, with a focus on the loneliness experienced by 35-64 year olds (the 'missing middle' in current loneliness discourse)
-
offering products that are easily accessible, convenient and provide high-value support that meet humans where and how they are
-
measuring how we reduce feelings of loneliness through our core offering, the Connection Starter Course and Creating Connected Workplaces
-
providing upstream support and advice about loneliness for humans before they require individual mental health support or crisis support.
-
collaborating with governments, academics, mental health professionals and mental health support providers globally
-
seeing each human as a unique individual. We all have our own ways into loneliness and we all have our own ways towards connection. There is no one-size-fits-all response to loneliness.
Our founder, Phil McAuliffe, was a Social Impact Fellow in 2023 and honed our purpose under the guidance of leading social impact practioners in Australia. We have a clear value proposition. We have theories of change and impact statements. We have a powerful network of professionals supporting our social enterprise.
We're ready.
Let's do something great together
Loneliness is the public health crisis of our time
In 2023, the US Surgeon-General declared loneliness a public health crisis. In Australia alone, loneliness costs the health system A$2.7 billion annually and the wider economy an estimated A$60 billion.
Globally, 1 in 4 people report feeling lonely. In Australia, the numbers are even more concerning:
These are not just statistics—they’re people. And they need support.
We’re building a social enterprise to change that
Our mission is to measurably reduce loneliness and ease the burden on mental health professionals and crisis services. We empower people to know their social health needs and to take charge of meeting those needs and helping others meet theirs.
We generate our own financial capital by selling products and services—and reinvest every dollar of profit into growing our impact.
But this takes time. And there's much to do.
Why seed funding matters now
Honestly, we'd rather not be asking for money. We'd rather be doing what we need to do from generating our own income.
Seed funding would fire up the machine we've created and allow us to accelerate our mission. Here's how:
-
Expand our voice: We’ll bring our lived experience and expertise to policy tables and academic forums shaping national and global responses to loneliness.
-
Increase visibility: We’ll send Phil—our founder and HUMANS:CONNECTING's public face—on the road to share stories, spark change, and inspire collective action.
-
Strengthen our offerings: We’ll compensate licensed mental health professionals to help refine and scale our tools and services. We'll also review the efficacy of our products and services.
-
Sustain our operations: We’ll keep the lights on and our team supported so we can reach more people, faster.
Loneliness is solvable. But only if we act differently.
This is your invitation to be part of a bold new approach—one that tells people they are not alone, and that they are worthy of love, connection, and belonging.
Join us. Help us turn loneliness into authentic connection wherever humans are.
the investment opportunity
A$250,000 will power tailored, integrated digital media campaigns reaching both B2B and B2C audiences. Through electronic direct mailing (EDMs), Google, and social media campaigns, we will attract new audiences while retargeting and engaging existing users—expanding our awareness and impact globally.
Most importantly, we expect that this level of funding will drive revenue to a self-sustainable level within 12-18 months.
A$140,000 will put us in the rooms where discussions are held and influential decisions made. It will help us connect with potential clients in the public and private sectors in-person, and pay speaking fees to speak at corporate wellbeing events in Australia, Asia, Europe and North America.
A$125,000 will update our audience research and polling so we reach the right audiences on the right channels with messages that resonate.
A$50,000 will allow us to engage the services of an Australian post-production editor for the HUMANS:CONNECTING podcast for 12 months and will keep essential digital tools and platforms operating for 12 months.
